VD is for Everybody — And Other Scary Facts I Learned from Watching PSAs

Ten-year-old kids shouldn't be worrying about the after-effects of unprotected sex, mind-altering drugs, and adult unemployment, but thanks to several artful public service announcements (PSAs) that aired on network television in the early 70s, I once considered pre-booking a room in a nunnery!

Continue ReadingVD is for Everybody — And Other Scary Facts I Learned from Watching PSAs

Castles, Kafka, Controversy: My Days in Czechoslovakia

I touched down in Prague in April 1991 to launch a PR campaign for Westinghouse Electric Corporation - 16 months after the collapse of communism. And that’s when my real PR education began. Forging relationships with skeptical journalists is hard enough, but imagine the difficulty of communicating to audiences stifled by 50 years of communist propaganda. I wanted to communicate facts, but first I had to gain trust. Sometimes I felt a bit like a propagandist myself!

Continue ReadingCastles, Kafka, Controversy: My Days in Czechoslovakia