Give me your music, your art, your huddled masses of words and rhythms yearning to breathe free.
I touched down in Prague in April 1991 to launch a public relations campaign for Westinghouse Electric Corporation – 16 months after the collapse of communism. And that’s when my real PR education began. Forging relationships with skeptical journalists is hard enough, but imagine the difficulty of communicating to audiences stifled by 50 years of … Read more
Some of my most interesting work experiences took place in Ukraine in the early 1990s, when Westinghouse Electric Corporation sent me to Kiev to work with representatives from that country’s nuclear industry. Ukraine’s Soviet-designed Chernobyl plant was the site of the world’s worst nuclear disaster in 1986. But Chernobyl was only one of more than … Read more
During a business trip to Seoul, South Korea, in 1995 I traveled to the village of Panmunjon and took a USO-sponsored tour of the demilitarized zone (DMZ) which forms the border between North and South Korea – two countries that are technically still at war and in cease-fire mode. My father, Fred Spiardi, was a … Read more