I touched down in Prague in April 1991 to launch a PR campaign for Westinghouse Electric Corporation - 16 months after the collapse of communism. And that’s when my real PR education began. Forging relationships with skeptical journalists is hard enough, but imagine the difficulty of communicating to audiences stifled by 50 years of communist propaganda. I wanted to communicate facts, but first I had to gain trust. Sometimes I felt a bit like a propagandist myself!